Max Mara and Amy Adams celebrated the brand’s Spring/Summer 2016 accessories campaign, featuring the new “A” Bag with an exclusive event at The Four Seasons Restaurant in New York City. The campaign features the “A” Bag, a new handbag inspired by the actress, and marks the continuation of the brand’s relationship with Adams for a fourth season. The Oscar-nominated actress embodies the quintessential Max Mara woman who is independent, intelligent, modern and effortlessly stylish, making Adams a natural inspiration for this style.                           

Created with the highest quality soft leather and produced entirely in Italy within specialized Tuscan workshops, the “A” Bag is the ultimate expression of true Italian craftsmanship. Defined by an original rectangular yet rounded shape, perfect proportions, distinct topstitching, a sculpted clasp and a relaxed attitude, the “A” Bag evokes signature Max Mara. The new handbag is available in all Max Mara flagship stores around the world with 300 limited-edition pieces available in blush and a variety of neutral color-block combinations.