To celebrate the new Zegna store in the stunningly restored and reimagined hotel, The Newbury Boston, on Newbury Street, Zegna welcomed guests to an intimate evening in its latest destination. Upon arrival, guests mingled in the new Zegna boutique, which featured the brand’s latest collection inclusive of the iconic Overshirt and Triple Stitch Sneaker. The cocktail in the store then flowed upstairs to Contessa where guests enjoyed a crafted menu prepared by chef, Mario Carbone.

The relocated Boston boutique perfectly epitomizes the resetting of the new Zegna identity under the Artistic Direction of Alessandro Sartori, following a clear agenda in which practicality and pragmatism get a progressive spin on tradition and craftmanship to meet the modern man’s style needs towards a Luxury Leisurewear take.

To celebrate the opening of the new boutique, and in line with our sustainable ethos, Zegna proudly confirms its commitment to the environment and the community of Boston, donating over five years in pledge to the Friends of the Public Garden. Now open, the Zegna boutique in Boston responds to transformed attitudes and rethinks the contemporary wardrobe.