Rihanna’s Savage X Fenty Show Vol. 3 and Amazon Prime Video treated fans to an only-in-NYC moment with Savage In The Streets Turn up the Vol.3, a traffic-stopping performance in SoHo. In celebration of the worldwide launch of the groundbreaking fashion experience, the windows at 477 Broadway lit up with a live performance featuring models wearing the newest savage looks. A whos-who of NYC’s top influencers, were also on-hand for a backstage, behind-the-scenes look at the Savage In The Streets activation, enjoying small bites and champagne to celebrate the iconic brand. The event was produced by top experiential agency BMF.