Balmain Beauty celebrated the launch of its debut prestige fragrance, Destin de Balmain, with an exclusive cocktail event at its Soho pop-up. The evening brought together VIPs, influencers, and press, including singer-songwriter Ravyn Lenae, content creator Zoi Lerma, and model and actor Vinnie Hacker. DJ duo The Muses set the mood with a soundtrack reflecting Destin de Balmain’s spirit of optimism. Guests enjoyed strawberry-inspired cocktails – an homage to the fragrance’s top note – and explored their destinies through tarot card readings.

The Balmain Beauty pop-up was open for one day to the public. It immersed guests in the world of Destin de Balmain through the brand’s campaign film and a multisensorial journey that highlighted the fragrance’s key notes of strawberry, peony, and sandalwood. The experience featured an olfactive discovery moment, a Live Your Destiny photo booth, and a gifting suite with strawberry-inspired sweets.

Destin de Balmain is a bold, floral, fruity eau de parfum that captures the unstoppable energy of the Balmain woman: independent, youthful, and unapologetic.

Image credit: Jason Crowley/BFA