Dr. Barbara Sturm returned to New York City to host a private luncheon alongside VIPs, tastemakers, editors, and longtime friends of the brand in celebration of the newly launched The Peptide Serum. Held at Borgo, the lunch also offered guests an exclusive first look at Sturm’s latest innovation, set to launch later this Spring.

Notable guests included Antoni Porowski, Katie Lee Biegel, Aweng Chuol, Alejandra Alonso Rojas, Laney Crowell, Ronny Kobo, Tina Leung, Brie Welch, Elizabeth Sulcer, Hal Rubenstein, and more.

Guided by this philosophy of skin longevity, Dr. Barbara Sturm introduces The Peptside Serum - a high-performance, bio-tech innovation powered by advanced peptides. Clinically proven to protect up to 90% of elastin and 63% of collagen, this intelligent formulation helps defend the skin’s structural proteins while supporting their natural synthesis. The result is visibly firmer, smoother, and more resilient skin - with reduced fine lines, wrinkles, and improved elasticity. As part of a daily preventative and restorative skincare approach, The Peptide Serum reinforces the skin’s architecture, supports long-term resilience, and visibly slows skin aging - preserving youthful-looking skin long-term.

Image credit: Matt Borkowski/BFA