Garnier announced the launch of Fructis Diamond Sleek Shine-Coat Smoothing Spray with a landmark, multi-day experience in Miami, FL. The exclusive launch event was followed by a free, public-facing pop-up, inviting consumers to step inside Garnier's latest launch in hair science and experience sleek hair performance in real-world conditions.
Anchored by the presence of global ambassador and wellness advocate Gisele Bündchen, the Miami launch marks more than a new product debut - it signals a defining moment for Garnier. Fructis Diamond Sleek Shine-Coat Smoothing Spray represents the brand's evolution at the intersection of high-performance science and cultural relevance.
As Garnier's new global ambassador, Gisele Bündchen embodies the modern beauty values at the heart of Fructis Diamond Sleek: performance, confidence, authenticity, and balance. Her presence elevates the launch from a product introduction into a broader conversation about how beauty supports real routines and real environments. Known for her disciplined lifestyle and commitment to wellness, Gisele reflects Garnier's belief that high-performance beauty should feel good - physically, emotionally, and ethically. Additional cultural tastemakers and creators will join the Miami celebration, reinforcing Diamond Sleek's relevance across beauty and lifestyle spaces.
"We are thrilled to welcome Gisele as our global ambassador. She embodies the very essence of our brand - a holistic, grounded approach to beauty that begins with wellness and radiates outward and is made to look good and feel good," said Sandra Villarreal, General Manager for Garnier. "Gisele's long-standing commitment to balance, vitality, and mindful living makes her a natural partner for us. As we introduce Fructis Diamond Sleek, a formula designed to deliver lasting smoothness and high-shine performance, her modern approach to self-care brings this innovation to life in a way that feels both authentic and aspirational. She brings a global perspective that reinforces our belief that true beauty is intrinsically connected to overall well-being."
Image credit: Michael Simon
