Marking a new moment in time for OMEGA, and kicking off SXSW week, the Swiss watchmaker hosted an exclusive evening in Austin, Texas, to mark its presence in the city, welcoming special guests and friends of the brand for a memorable celebration.
“Opening a boutique in Austin is a proud moment for OMEGA. This is a city with real character, and having Glen [Powell] here to mark the occasion with us reflects the kind of relationship we value, one that is built on genuine connection to the places and people that matter to the brand.” said Arnaud Michon, Swatch Group US President & CEO and OMEGA US President.
The event honored OMEGA’s presence in Austin and the recent opening of its retail Boutique in the Domain Shopping Center. To mark the occasion, OMEGA was joined by its OMEGA Brand Ambassador, Glen Powell, an Austin native whose international success in film and television reflects the bold and confident spirit of his hometown.
Among the notable attendees were actors Robbie G.K. (Graham-Kuntz) (wearing an OMEGA Speedmaster Moonwatch, Ref. 310.60.42.50.01.002), Allison Williams (wearing an OMEGA Seamaster Aqua Terra 30mm, Ref. 220.55.30.20.55.001) and Alexander Dreymon (wearing an OMEGA Speedmaster Dark Side of the Moon, Ref. 310.92.44.50.01.001), who joined guests to celebrate OMEGA’s continued presence in the city.
“Austin has always been a city that does things in its own way, and OMEGA fits that spirit perfectly. The level of care and precision that goes into every watch and having the boutique here in my hometown makes it all the more special for me.” said Glen Powell, OMEGA Brand Ambassador.
For the occasion, Glen Powell wore the OMEGA Constellation Globemaster 41mm steel and Sedna™ gold on a leather strap (Ref. 130.23.41.22.11.001) along with a Brioni suit, styled by Warren Alfie Baker.
Throughout the evening, guests enjoyed a vibrant program, highlighted by a live performance from Los Coast, the Austin-based band known for its cinematic blend of soul, funk, and modern rock. Drawing inspiration from legendary voices, the band brought their signature groove-driven sound to the celebration, creating an atmosphere that perfectly reflected the city’s renowned music culture.
For OMEGA, the evening represented more than a brand celebration. It was a tribute to Austin itself: a city where innovation, creativity, and individuality thrive. By gathering with ambassadors, friends, and members of Austin’s community, OMEGA reaffirmed its commitment to celebrating the culture and people that make cities unique.
Images courtesy of OMEGA
