Banana Republic and Liana Satenstein hosted a special edition of her iconic shopping series "Neverworns Live!" at the Banana Republic Soho flagship. The immersive evening blended live shopping with musical performances, surprise giveaways, real-time styling moments, and on-the-spot makeovers, creating a dynamic celebration of style and community.
Notable attendees included Angelica Hicks, Batsheva Hay, Brynn Wallner, Daniel Chery, Diana Veras, Ella Emhoff, Lynn Yaeger, Mickey Boardman, Sofie Pavitt, Samah Dada, and more.
During the event, Satenstein celebrated Banana Republic’s just-launched “New Work” collection, which features elevated wardrobe essentials designed to move seamlessly from 9-5 and beyond. The collection reimagines workwear through premium fabrics like cashmere, structured vests, and soft tees, effortlessly layered with tailored suit separates and statement outerwear designed for everyday life. Guests also enjoyed an intermission featuring a live performance by Violet Quartet, while snacking on crowd-favorite chicken fingers from Happier Grocery, adding a playful, unexpected touch to the experience.
The event drew an intimate crowd of industry leaders, tastemakers, friends of the brand, and Liana’s community, while fans at home tuned in via a live stream across Banana Republic’s social media channels, bringing the experience to a global audience.
Image credit: Leandro Justen