Saks Fifth Avenue revealed its iconic holiday window display and ten-story-tall theatrical light show at its New York flagship with a reimagined, one-of-a-kind event concept titled, Saks Lights Up Fifth Avenue. In lieu of closing down Fifth Avenue for a single large-scale performance, former 14-time All-Star New York Yankee and A-Rod Corp CEO Alex Rodriguez and Saks Fifth Avenue President and CEO Marc Metrick kicked off the first of many intimate, socially-distanced holiday celebrations, which can be enjoyed online by viewers across the globe via livestream. Rodriguez was joined by his fiancé, actress and singer, Jennifer Lopez.