Zegna celebrated the official global launch of Fear of God exclusively for Ermenegildo Zegna collection with simultaneous events in Chengdu, Milan and Los Angeles.

In Milan and Los Angeles, Zegna and Fear of God hosted a live conversation in collaboration with Highsnobiety, where Alessandro Sartori and Jerry Lorenzo digitally walked the guests through the collection. Both Zegna Boutiques in Milan, Via Montenapoleone and in Los Angeles, Rodeo Drive, house a dedicated exhibition featuring the collaboration until October 31st. 

Michael B. Jordan, Dwyane Wade, Gabrielle Union, Usher, Quincy Brown attended the celebration in LA where DJ Samantha Ronson kicked off the event with a live performance.