For more than six decades, Lilly Pulitzer has defined a uniquely American approach to style: effortless, vibrant, and unapologetically optimistic. For Spring/Summer 2026, the iconic American print house celebrated its heritage with a “Brand Homecoming” runway show in Key West, honoring over 65 years of iconic prints, sun-soaked color, and the joyful spirit that continues to inspire generations.
Founded in 1959, Lilly Pulitzer transformed resort wear into a lifestyle, introducing bold prints designed in Key West and breezy silhouettes that captured the essence of Palm Beach living. Today, the brand remains synonymous with color, confidence, and a sense of escape—values that have endured across decades of fashion evolution.
Returning to the heart of Lilly’s story, the Spring/Summer 2026 collection is a true archival revival. Every piece features reissued prints from the brand’s vintage vault, reimagined for modern silhouettes and fresh palettes. Key West, the birthplace of Lilly’s original print house, served as both inspiration and backdrop, with its lush landscapes, wild animals, and bohemian spirit infusing the collection with timeless relevance.
“Our heritage is our greatest strength,” said Mira Fain, Chief Creative Officer. “This collection celebrates the artistry and optimism that Lilly Pulitzer has championed for 65 years, while reinterpreting archival prints for today’s woman.” Michelle Kelly, CEO of Lilly Pulitzer, added: “Key West is where our story began, and returning here for Spring 2026 combines our legacy rooted in print and place. It’s a celebration of color, creativity, and the enduring joy that defines the brand.”
This collection and runway show were a homecoming to everything that makes Lilly, Lilly. It was a celebration of bold color, timeless design, and the enduring belief that joy is always in style. The “Brand Homecoming” show was not just a tribute to the past—it marked a bold step into the next chapter of resort fashion.
On the evening prior to the runway show, Lilly Pulitzer’s granddaughter, Lilly Leas Ferreira, together with actress and author Mariel Hemingway, hosted an intimate dinner celebrating legacy, creativity, and enduring style. The gathering convened distinguished guests, cultural figures, and creative collaborators, paying tribute to the brand’s iconic heritage—defined by vibrant expression, effortless sophistication, and a longstanding dialogue with the artistic community.
Image credit: Arun Nevader/Getty Images, Diana Zapatra/BFA
