Salvatore Ferragamo, the Italian luxury fashion House, celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills flagship on Rodeo Drive. The unveiling of the new concept, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years in the making. Salvatore Ferragamo hosted an exclusive cocktail event with Fulvia Visconti Ferragamo, James Ferragamo, Creative Director Massimiliano Giornetti, CEO Michele Norsa and architect William Sofield joined by an array of LA celebrities and tastemakers. To celebrate Ferragamo’s legacy in film, then and now, the evening was feted by next generation Hollywood including Ethan Peck, Hopper Penn, Lydia Hearst, Tallulah and Scout Willis, Sasha Spielberg, Lorraine Nicholson, Ireland Baldwin, and Dominik Garcia- Lorido.