Saatva celebrated its 15th anniversary at its Flatiron Viewing Room with an exclusive press and influencer event dedicated to wellness, comfort, and community impact. Guests gathered in a la tavola style—honoring the Italian tradition of coming together to share stories—while enjoying lively conversation, aperitivo-style bites, and refreshments, along with a thoughtfully curated program highlighting Saatva’s journey as the leader in handcrafted luxury sleep.

Event highlights included remarks from Shari Ajayi, Vice President of Public Relations at Saatva, followed by a warm welcome featuring Italian-inspired cuisine from Alimentari Flaneur and beverages from Branca. Each guest departed with a bespoke Saatva gift bag filled with a curated selection of Italian and American wellness and lifestyle items, including products from Dermatone, Slopeside Syrup/Untapped, Verb, ROC Skincare, Borghese, SantM, TELETIES, Beekman 1802, Dropps, and Slumberkins.

“Our 15-year journey has been rooted in design, comfort, and conscious craftsmanship,” said Ron Rudzin, CEO of Saatva. “Celebrating here in Flatiron, a space that embodies the beauty and intentionality of our brand, feels like the perfect reflection of how far we’ve come and where we’re going.”

Saatva’s Flatiron Viewing Room offers an elevated, experiential space where guests can explore the brand’s commitment to comfort, sustainability, and design—blending modern retail technology with high-quality craftsmanship. The event reflected Saatva’s enduring mission to bring restorative wellness and thoughtful luxury into every home.

Image credit: Nicolette Francis