The PR Net brought together members and industry leaders for a thought-provoking morning at The Point, Tishman Speyer’s dynamic workplace in Paddington, to explore one of the most transformative topics in the industry: the impact of artificial intelligence on marketing and communications.

The conversation, moderated by brand strategist Sara Feder, featured insights from WeArisma's Jenny Tsai, Finn Partners' Amy Watkins, and Edelman's Lex Rees. Together, they unpacked how AI is redefining creativity, strategy, and storytelling — from the power of data-driven insights to the enduring value of human perspective in an increasingly automated world.

Guests gathered for coffee, conversation, and connection, continuing the dialogue on how technology is shaping the future of brand communication.

Image credit: Jack Hall/BFA