PAPER Magazine stepped into a new chapter with the official launch of PAPER Español and commemorated the occasion with an exclusive celebration at Sunset at EDITION in West Hollywood.
The event brought together artists, industry leaders, and cultural tastemakers to honor the creativity and influence shaping fashion, music, and art across the Spanish-speaking world. Guests enjoyed a night of music, art, and connection inspired by the vibrant spirit of Latin culture, including appearances by Victoria Justice, BIA, Snow Tha Product, Bella Poarch, David Morales, Luis Capecchi, Zack Lugo, and more.
Dimly lit in green with red accents, the club saw performances by Black, Mexican and Puerto Rican DJ CQUESTT of Baile World alongside special guests, American regional Mexican band, Herencia de Patrones, and Mexican musical artist Codiciado.
PAPER Español marks a pivotal expansion for the brand, spotlighting the trendsetters redefining Latin identity through monthly content drops, exclusive features, and high-profile events. The platform will showcase the artistry, innovation, and global reach of Latin voices, reaffirming PAPER Magazine’s commitment to storytelling that transcends borders and amplifies cultural expression.
“We believe in adding to the cultural conversation, not pulling back,” said Brian Calle, CEO of PAPER Magazine. “We’re investing in the stories and communities that continue to shape what’s next, and PAPER Español reflects our belief that Latin culture is not a trend but a driving force in global creativity.”
Marking its debut, PAPER Español unveils its first cover featuring global superstar Rauw Alejandro. The edition embodies the platform’s vision: to highlight the artists, creators, and visionaries shaping the future of fashion, music, and art across the Spanish-speaking world.
In a landscape where others are scaling back, PAPER is scaling culture. PAPER Español isn’t just a launch; it’s a declaration that Latin creativity deserves a platform as dynamic, influential, and unstoppable as the people driving it.
Image credit: Victor Arriola/BFA
