KnitWell Group’s family of leading fashion brands, including Ann Taylor, LOFT, Talbots, Lane Bryant, Chico’s, White House Black Market, Soma, and Haven Well Within, hosted a holiday soirée at the chic former studio of renowned portrait photographer Annie Leibovitz, STORIED.NYC in Chelsea is complete with famous faces, fashion, and festive fun.

Among the more than 235 guests at the 3rd annual event for the apparel group were actors Liz Gillies, Danielle Brooks, and Renée Elise Goldsberry; comedian and writer Amy Sedaris, and supermodel Niki Taylor.

The vibey studio space transformed into a holiday village featuring fête-worthy pieces from the winter collections of eight iconic American brands. Guests were invited to select a classic white button-down from their favorite brand to have it monogrammed while they enjoyed festive treats and selected an exclusive gift from the life-sized advent wall. The star-studded attendees were welcomed by a KnitWell Group-branded vintage taxi, and guests embraced the holiday spirit by decorating ornaments, selecting a seasonal mantra bracelet, and snapping holiday card-worthy photos at every turn. Before departing, guests faced a choice: a tree adorned with pop-culture ornaments, each holding a gift card from their preferred brand.

Image credit: Marc Patrick and Jason Crowley, BFA