La DoubleJ, the Milan-based fashion and homeware brand, officially made its Dallas debut with a vibrant three-day celebration during Texas Design Week. The new boutique, located in Highland Park Village, marks the brand’s second U.S. location and showcases La DoubleJ’s signature color, craftsmanship, and joyful design ethos.
Founder J.J. Martin participated in two TXDW panels, moderated by Alison Homeworthy and Amy Astley, respectively. She also hosted a series of immersive, curated experiences that embodied the brand’s Raise Your Vibration mission—bringing energy, community, and exuberant Italian style to the city.
Notable attendees throughout the week included: Amy Astley, Martin Brudnizki, Catalina Jorba, Christina Jafar, Caitlin Wilson, Deborah Scott, Christy Doramus, Heather Washburn, Lisa Rocchio, Zoe Bonnette, and more.
Festivities began with an intimate luncheon at Park House, where guests gathered for an afternoon of conversation and connection hosted by Martin. Featuring La DoubleJ’s newly launched Beto Val Homeware Collection, now available at the boutique, the luncheon captured the spirit of the brand—bold prints, whimsical tablescapes, and an atmosphere filled with joy.
The celebration continued with a grand opening cocktail event at the new La DoubleJ boutique in Highland Park Village. Co-hosted by Dallas tastemakers Zoe Bonnette, Shelby Goff, and Meghan Looney, the evening drew the city’s most stylish crowd to explore the colorful new space and shop the latest La DoubleJ collections. Details abounded—from hors d’oeuvres served on La DoubleJ-designed trays and Aperol Spritzes flowing, to a surprise pizza moment from Pizzana presented in custom La DoubleJ–branded sleeves.
The week concluded on a soulful note with a Raise Your Vibration experience in partnership with Breathe Meditation and Wellness. Attendees joined J.J. Martin for a morning of guided breathwork, immersive sound healing, and a nurturing Sisterhood circle designed to help guests reconnect with their authentic selves.
Together, the three events marked a radiant introduction for La DoubleJ Dallas, celebrating not only a new storefront but also a new chapter of Sisterhood, energy, and joyful living in the heart of Texas.
Image credit: Kaitlin Saragusa
