The Ermenegildo Zegna XXX Fashion Show was held in a former Milanese foundry in collaboration with multi-media American artist Anne Patterson. The immersive installation was made of thousands of ribbons derived from leftover Zegna fabrics with a massive suspended cube, continuing the #UseTheExisiting approach.

Celebrities in attendance included Academy Award-winner Mahershala Ali, actor & singer Nicholas Tse, actor, entrepreneur & model Quincy Taylor Brown, British actors Isaac Hempstead-Wright & Damson Idris, Fear of God founder Jerry Lorenzo and supermodels Sasha Luss, Erin O’Connor and Shanina Shaik.