Canadian travel and lifestyle brand Monos hosted a VIP celebration to mark the opening of its new SoHo flagship, welcoming friends of the brand, media, and VIP guests including Adrien Brody, Daniel Marcello, Woldy Reyes, Ethan Glenn, Denise Bidot, Zach Weiss, and more for an evening celebrating design, community, and mindful travel.

Held at the newly unveiled store in the heart of SoHo, designed in partnership with Belgian architect Bernard Dubois, the event featured a curated menu by Woldy Kusina and a BIG Face Espresso Martini Bar, setting the tone for a lively night of connection and discovery. Popular Dj Lovie provided a fun soundtrack to the evening. Guests explored the thoughtfully designed space, which reflects Monos’ signature approach to travel and elevated everyday living, and browsed the brand’s full range of luggage, bags, and travel accessories.

Brooklyn Coachworks stationed 3 Land Rover Defenders in front of the store, including the restored custom vehicle co-designed with MONOS as part of a national giveaway, which fans of the brand can sign up to win. Learn more about the giveaway HERE.

Following recent store openings in Boston, Los Angeles, and Chicago (inclusive of the brand’s new Postcard café), Monos is officially bringing its elevated travel and lifestyle experience to New York City. Opening Friday, October 24, the SoHo location serves as the brand’s U.S. flagship, with a series of consumer events this weekend. On Saturday, October 25, and Sunday, October 26, the first 100 guests each day will receive exclusive prizes, including duffels, sling bags, and Kiyo water bottles.

Image credit: Matt Borkowski/BFA