Fashion Week has always been about forecasting trends. This year, Glance, the consumer brand behind Glance AI, the AI commerce platform shaping the next wave of e-commerce, predicted something bigger: the future of shopping itself. 

For three days at Midtown’s Bustle Plaza, Glance reimagined New York’s iconic newsstand as an inspiration-led playground for discovery. This first-of-its-kind activation transformed the classic city landmark into an immersive, AI-powered experience where personal style meets instant shopping.

“We wanted to celebrate the power of fashion and show New Yorkers what’s next in shopping,” said Naveen Tewari, Founder & CEO of Glance. “It was amazing to watch New Yorkers move from asking themselves ‘What do I want?’ to imagining ‘Who could I be?’ - taking fashion from the runway to real life.”

With Glance, discovery starts with inspiration, not search. Visitors uploaded selfies and, within minutes, saw AI-curated looks designed to highlight their personal style. Sidewalk moments quickly became viral-worthy transformations, as attendees generated and shared their looks in real time.

“That instant of surprise when you see yourself styled in a way you never imagined, and then shop it instantly, is what makes this so exciting,” said one attendee.

The pop-up also drew notable celebrity guests who explored their own transformations, including The Nader Sisters, Rachel Zoe, Meredith Marks, Brooks Marks, Jerome Lamarr, Austin Anderson, Christian Bendek, Jessica Camerata, and Ariana Biermann. Their appearances underscored Glance’s ability to inspire both trendsetters and everyday shoppers alike.

Celebrity stylist and designer Rachel Zoe praised the Glance Fashion Newsstand activation, describing Glance in three words as “shopping made easy!”

Images courtesy of Getty