BRANDEdit, The Digital Dept.’s in-house experiential program, kicked off New York Fashion Week in style with a 2-day influencer experience and gifting suite in New York City.

New York’s Penthouse 45 was transformed into The BRANDEdit Fashion Week Experience: A Glimpse Into the Future. Over the two days, guests fully immersed themselves in the BRANDEdit Experience, through fashion, beauty, and wellness activations, prepping them for all their fashion week needs.

Notable attendees included Chloe Lukasiak, Alex Wong, Carla Rockore, Isabela Barbosa, Brooke Barry, Lola Torres, Naomi Pearson, Emma Grace Burke, Chastity Nolan, Madison Errichiello, Roxanne Kaiser, and Wendy Ly.

Creator attendees had the opportunity to receive Emsculpt Neo, Emface, and Exomind wellness treatments from BTL, explore Crocs’ new Caged collection, test out HP Sprocket’s portable instant photo printers, receive onsite piercings and gifting from Lovisa, shop the latest fall styles from Lulus, try out MaryRuth Organics’ new Liquid Morning Multivitamin + Hair Growth Dragon Fruit flavor, stock up on Nippies, analyze their skin and receive personalized product recommendations with OneSkin, sample LaCroix’s new Sunshine flavor, try out Omnilux’s Contour Face and Clear devices, and discover Trace Minerals’ ConcenTrace Daily Mineral Powder and ConcenTrace Mineral Drops. The BRANDEdit Gifting Suite also provided additional gifting from  Beauty of Joseon, Lifeway Kefir, Love Coco, L’Anza, Lumify, Medik8, Splendor Water, and Timeline, stocking them up with plenty of fashion week essentials.

Image credit: Robbie Nero