Sam Edelman hosted the launch party for their new fragrance Duet Eau de Parfum, announcing Charlotte Lawrence as the Global Brand Ambassador for fragrance and star of the campaign. Taking place at The Bowery Hotel in NYC, attendees were invited to immerse themselves in the elegant world of Duet and celebrate a meaningful new chapter in the Sam Edelman brand story.

The evening's guests included Charlotte Lawrence, Sam Edelman, Libby Edelman, Morgan Lily, Lexi Wood, Hannah Mussette, Rubeiri Cornelio, Rayvin Huger, and more.

In addition to meeting Charlotte and experiencing the incredible new scent, guests were gifted a pair of Sam Edelman’s iconic shoes, indulged in custom cocktails and delicious bites, and commemorated the evening with a gorgeous photobooth moment before leaving with their own custom-painted bottle of the Duet fragrance.

Image credit: Hannah Turner Harts/BFA