Saatva celebrated the grand opening of its 25th Viewing Room in Edina, Minnesota. The event welcomed press, interior designers, and influencers for a morning dedicated to wellness, comfort, and recovery. Guests enjoyed freshly roasted organic coffee, cold-pressed juices, and artisanal pastries, while complimentary spa treatments, custom robe embroidery, and curated soundscapes elevated the experience.

Each guest received a Saatva-branded gift bag filled with elevated wellness and lifestyle items, including votive candles from the brand’s home fragrance collection.

As part of its designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, a standout moment of the opening was the announcement of Minnesota native, U.S. Olympic Gold Medalist Jessie Diggins as Saatva’s first-ever Brand Ambassador. In a special video message, Diggins emphasized the vital role of restorative sleep in achieving peak performance, underscoring Saatva’s commitment to supporting athletes at every stage of their journey.

Notable guests included Lori Miller, Elizabeth Roubik, Feroza Mehta, Diane Pokem, Olka Predko, Sima Hanushchak, Anastajia Slays, Brita DeRemee Taracks, Aysan Vatine, and Love is Blind Minneapolis alum, Brittany Dodson.

The Edina Viewing Room marks an exciting step in Saatva’s retail expansion, offering guests an elevated space to explore the brand’s handcrafted, American-made mattresses and Smarter Luxury Sleep experience.

Images courtesy of Saatva