In celebration of their 30th birthday, DKNY launched their fall campaign featuring native New York talent Halsey and The Martinez Brothers. To kick off the campaign, DKNY hosted a VIP blockbuster birthday party during New York Fashion Week. The celebration channeled the spirit of New York and included a DJ set by The Martinez Brothers as well as a live performance by Halsey. In addition to the performance, to commemorate three decades of innovative and genre- defining style, DKNY celebrated the evening with notable attendees across the fashion, lifestyle and entertainment sectors who all enjoying specialty Tequila Don Julio, Tanqueray and Johnnie Walker cocktails curated by Jeff Bell of PDT.

Notable guests included  Halsey, The Martinez Brothers, Alexina Graham, Alessandra Ambrosio, Amrit, Aweng Chuol, Ama Lou, Angus Cloud, Ashley Benson, Brooks Nader, Cara Delevingne, Camille Kostek, Cindy Bruna, Charlie Puth, Conor Kennedy, Daniel Caesar, David Alexander Flinn, DaniLeigh, Draya Michele, Delilah Belle Hamlin, Donna Karan, Elena Matei, Indya Moore, Jasmine Sanders, Jason Lewis, Jidenna, Joey Badass, Karrueche Tran, Kate Bock, Kehlani, Kelsey Merritt, Kendall Jenner, Luka Sabbat, Mary Leest, Natalie Suarez, Nina Agdal, Offset, Pritika Swarup, Roos Abels, Saint Jhn, Sara Sampaio, Shaun Ross, Slick Woods, Soo Joo Park, SoSuperSam, Suki Waterhouse, Sydney Sweeney, Winnie Harlow, Young Paris, Yuna, Xenia Tchoumi and more.