The Ermenegildo Zegna XXX Fashion Show was in the site that once housed Area Falck, which turned into a metropolitan wasteland over the years. It will soon be transformed into a hub for health & science along with parks and residential areas, gaining a new continuity with the city, reverting from waste to opportunity. It is the same philosophy Ermenegildo Zegna is applying to textile resources, with the commitment to continue to create new fabrics from existing ones and the same drive applies to re-thinking tailoring for the modern world.

Renowned celebrities in attendance included Academy Award winner Mahershala Ali, Chinese singer Wang Ziyi, actor, model and entrepreneur Quincy Taylor Brown, international actors Ben Hardy, Daniel Brühl, Mena Massoud, Riz Ahmed, Nine Naphat, Jorge Lopez and Will Poulter, football player Victor Cruz, American model Shaun Ross, model and actress Joan Smalls, actress and model Karrueche Tran and model Toni Garrn.