Creative visionary and CFDA Founder’s Award Honoree Carine Roitfeld celebrated the launch of her debut fragrance collection with a star-studded bash. The exclusive fête took place at 158 Mercer in SoHo at Roitfeld’s immersive pop-up store designed by renowned fashion show producer Etienne Russo’s Villa Eugénie. Carine’s well-heeled crowd were given a first-look at the unique space that will feature an array of programming synonymous with Roitfeld’s seductive allure and element of surprise.

A vibrant crowd, including Gigi Hadid, Tom Ford, Kris Jenner & Corey Gamble, Tracee Ellis Ross, Lewis Hamilton, Stephen Dorff; models Joan Smalls, Helena Christensen, Stella Maxwell, Halima Aden, Anok Yai, Cindy Bruna, Georgia Fowler, RJ King, Danielle Herrington, Danielle Knudson, Maryna Linchuk, Megan Williams, Arlenis Sosa, Sofi Resing, Garret Neff, Jordan Barrett, Alton Mason, and Riley Montana; socials Olivia Palermo & Johannes Huebl, Luka Sabbat, Aly Hilfiger, Stavros Niarchos, Cipriana Quann& TK Quann, Juliette Longuet, and Eli Mizrahi; designers Tommy & Dee Hilfiger, Peter Dundas, Brian Atwood, Peter Dundas, Alexandre Birman and Joseph Altuzarra; photographer Sebastian Faena; stylist Carlyne Cerf de Dudzeele; Doctor Barbara Sturm; makeup artist Romy Soleimani; and DJ May Kwok mingled and sipped Roitfeld’s signature vodka cocktails and Moët & Chandon champagne while discovering their own signature scents from the collection.