Grey Goose took over New York City happy hour with Jamie Foxx, Shrill’s Aidy Bryant, and SNL’s Colin Jost to treat unsuspecting bar-goers to surprise comedy performances and complimentary cocktails. The bar takeovers officially launched the super premium vodka brand’s new global platform Live Victoriously, which focuses on treating yourself like you are the special occasion and celebrating life’s small, everyday moments – including an after-work Tuesday happy hour – just as you would life’s big milestones.

The A-List comedians surprised the after-work crowd at The Times Square EDITIONhotel bar, at Brooklyn hotspot Extra Fancy, and at Financial District favoriteUnderdog. After posing as bartenders for the night and serving up a few rounds of Grey Goose cocktails, Foxx, Bryant, and Jost turned the bars into stages and performed spontaneous stand-up comedy routines.