Misela Founder & Creative Director Serra Türker Bayır and Charlotte Groeneveld celebrated the opening of Misela’s first U.S. flagship on Bond Street, expanding the brand’s global footprint alongside its boutiques in London, Istanbul, and Bodrum.

The festive, block party–style evening featured signature LALO cocktails — the Citrico and the Misela Margarita. Guests enjoyed music by DJ Tasmin Meyer-Urshan and live illustrations by artist Kate Schelter. The evening also offered an exclusive first look at the Misela NYC capsule collection (only available at the new Bond St. boutique): a bold tribute to the unmistakable energy and iconic charm of New York City, complete with playful nods to its classic yellow taxi cabs.

Notable attendees included: Charlotte Groeneveld, Serra Türker Bayır, Kate Schelter, Tasmin Meyer Erşahin, Zanna Roberts Rassi, Dani Stahl, Yosun Reza, Felita Harris, Demet Müftüoğlu, Christina Grasso, Christie Tyler, Paloma Meehan, Emily Bonita, Arsun Sorrenti, and Sephira Street.

“When I think of New York, I think of movement, boldness, and unmistakable icons — like the yellow cab,” says Misela Founder & Creative Director Serra Türker Bayır.“ This New York capsule collection channels that fearless energy. It’s our love letter to a city that is always on the move, reimagined through Misela’s lens of timeless craftsmanship and modern elegance.”

The 750 sq. ft. boutique, designed by Türker in collaboration with Tuvana Serdaroğlu of 21A Studio, blends heritage and modernity, featuring curated art, handcrafted display units, and a dedicated made-to-order experience. The flagship showcases Misela’s full range, including its customizable Made-to-Order collection, signature silhouettes, and the new NYC Capsule Collection— a limited-edition tribute to the city’s kinetic energy.

Image credit: Skyler Searingl/BFA