Just in time for opening day, DKNY launched an ongoing product partnership within the DKNY Sport category with Major League Baseball. To bring the collaboration to life, DKNY hosted a large-scale VIP launch event in partnership with MLB on opening day 2019. The event was a two-hour interactive, engaging VIP event featuring notable attendees across the fashion, lifestyle and sport sectors. 

Notable guests included Alexandra Daddario, Alexandra Richards, Baron Von Fancy, Bram Valbracht, Chanel Iman, Flaviana Matata, Jaymee Sire, Jessica Markowski, Kaley Ronayne, Kate Easton, Kendall Visser, Lily Palmieri, Maia Cotton, Maya Stepper, Olivia Burgess, Paige DeSorbo, Sadie Newman, Sami Kitty, Scott Braun, Theodora Richards, Tyla Yaweh and more.