LACOSTE presented its brand new collaboration with the 20th century pop icon Keith Haring. The brand celebrated Keith Haring’s legacy with a party at Pioneer Works to kickoff the global launch of the collection and the reinstallation of the Boys Club Mural (1987), which was originally painted on a wall of the Pitt Street Boys’ Club in Lower East Side and has not been seen in public for over a decade. 

A special dance performance was given by Salif Lasource and NYC Hit Squad and music was supplied by DJ Va$htie. Notable guests included G-Eazy, Quincy, A$AP Nast, LaKeith Stanfield, Ashton Sanders, Atandwa Kani and more.