Lucchese Bootmaker and friends celebrated the upcoming 60th ACM Awards with apre-party event at Dee Lincoln Prime in Frisco, Texas, with performances by headliners Corey Kent, Tucker Wetmore, Hudson Westbrook and special guests Priscilla Block and Kaitlin Butts. Zach Top made a surprise appearance and sang his hit single “I Never Lie.”
The event celebrated a shared love and appreciation for craftsmanship in music and fashion. Notable attendees included country musicians Zach Top, Corey Kent, Tucker Wetmore, Hudson Westbrook, Priscilla Block, Kaitlin Butts, Oscar-nominated artist Abraham Alexander, Harper Grace, Ian Munsick, George Birge, Coffey Anderson; Farmer Wants a Wife stars John Sansone and Matt Warren; former professional rodeo all-around world champion Dave Appleton; and comedian Danae Hayes.
“We are honored to kick off ACMs week the Lucchese way – celebrating not only the spirit of country music but the enduring heritage, artistry, and soul of the American West,” said Doug Kindy, President of Lucchese Bootmaker. “This event offered an immersive look into our world - where timeless Western heritage meets unmatched craftsmanship. It’s a tribute to the pillars of artistry, tradition, and passion that define our brand.”
The event, designed in collaboration with Todd Events, featured an immersive Lucchese experience with thoughtfully curated spaces that brought to life the distinct pillars of the Lucchese brand. Upon arrival, guests were welcomed by a custom one-of-a-kind signature Ford Bronco decorated with Lucchese’s signature double L logo, designed and built in Texas, parked out front. The custom step-and-repeat featured a boot-focused Glambot – giving everyone the chance to show off their Lucchese chic style from the boots up. Dallas Cowboys Cheerleader, Brooklyn Davis hosted the navy carpet, interviewing guests on their outfit and what they were most looking forward to at the ACMs.
The double-door entrance mimicked a Lucchese storefront, while the foyer highlighted key moments of the brand’s history, signature leathers, and its proprietary twisted cone last. Guests were offered a signature cocktail, “The Salvatore,” paying tribute to Lucchese’s founder. As guests flowed through the party, DJ RomiQ kept the energy high with a lively set— setting the tone for an exciting evening.
The main event space was designed to embody a distinctly Western aesthetic. Branded signage was set up to preview the musicians who performed throughout the evening and Chappellet offered a wine tasting.
Designed with lush green furnishings, driftwood and cowhide, the Alligator Atelier room celebrated Lucchese’s American Alligator products including the newly launched Ladyboots. The raw bar inside the room was wrapped in alligator-skin wallpaper and served as the focal point. Outside on the patio, guests enjoyed a live bootmaking demonstration in the Ford Beer Garden. This outdoor venue featured branded Ford beer coolers and customLucchese leather koozies. Just steps away, a dedicated area celebrated country artist HudsonWestbrook.
The intimate private dining room of Dee Lincoln’s Prime highlighted Lucchese’s CognacCollection, brought to life with a “Cigars and Smoke” theme and included a live cigar roller and chain stitch artist customizing Corey Kent black bandanas for guests. In the large private dining room, Lucchese transformed the area for its newly launched Botanica Collection with floral installations debuting the new products. An impressive floral wall adorned the space, paired with La Pulga Tequila and an invitation to “ring for tequila” and choose from three signature cocktails.
The second private dining room showcased the Ostrich Collection, complemented by mahogany wood finishes and ostrich wallpaper bar inserts. The space, accented with amber lighting, spotlighted country artist Tucker Wetmore and included a custom hat bar by Lucchese’s retail partners.
Renowned restaurateur Dee Lincoln, the "Queen of Steaks,” and her exceptional team at Dee Lincoln Prime headlined an unforgettable culinary showcase. Guests indulged in a luxurious menu that featured a sliced tenderloin station, an impressive raw bar with shrimp, oysters, snow crab claws, and lobster shooters, as well as passed crab cakes and Mexico-inspired hors d’oeuvres.
The evening was brought together by Lucchese Bootmaker in partnership with Todd Events, Corey Kent, Tucker Wetmore, Hudson Westbrook, Five Star Ford, Dee Lincoln Prime, Chappallet, and La Pulga Tequila.
Image credit: Rick Kern/Getty Images
