The BRANDEdit team took over a Melrose Avenue storefront in Los Angeles and transformed it into a colorful neighborhood grocery pop-up where influencers were able to “shop” their favorite food, beverage, wellness, beauty, and lifestyle products. Attendees were treated to MaryRuth Organics-infused smoothies from our title sponsor MaryRuth Organics at their branded smoothie bar, piercings with Lovisa Jewelry, styling stations for Crocs, Saysh, and EyeBuyDirect, and our gifting suite where guests could add delicious treats and beauty necessities to their branded shopping baskets.

Over the two-day event, 141 influencers came by to stock up on springtime favorites, prepare for festival season, and learn about the brands activating on-site. Notable attendees included Allyson Felix, Cely Vazquez, Justine Joy Ndiba, Kirby Johnson, Roxanne Kaiser, and Kristen Cruz.

Image credit: Holland Clement