Media and influencers gathered at Black Tap Lower East Side to celebrate the launch of their holiday partnership with Love Your Melon - the popular mission-driven apparel co. on a mission to fight pediatric cancer and give a hat to every child battling cancer in the world. Now through the end of December, Black Tap is selling a limited edition, co-branded knit beanie at all three of their New York City locations; 50% of profit from the sale of each beanie, $30.00 each, will go to Love Your Melon's nonprofit partners fighting pediatric cancer.