LOFT kicked off the Summer of LOFT campaign in celebration of Festival Season at Camp Poosh in Coachella Valley. 

Among the 1000+ attendees at the private event was actress Emma Roberts, dressed in LOFT’s Apron Neck Tank, Fresh Cut Mid Rise Jeans, and accessorized with the brand's Suede Hobo Bag, Western Belt, and High Vamp Flats.

Emma shared, “LOFT’s summer collection caught me off guard—in the best way! I’m excited to incorporate their pieces into my summer wardrobe.”

Guests were treated to a denim bar activation to customize a LOFT Denim Jacket with exclusive LOFT x Poosh patches and other exciting embellishments.

Another exciting LOFT sighting at the festival was singer Christina Milian who was spotted in LOFT's Dotted Ruched Strapless Top while attending the festival and events.  

Image credit: Shane Drummond/BFA, Christina Milian/BFA