Lacoste honored the opening of its new flagship doors on New York’s iconic 5th Avenue with a star-studded in-store cocktail party.

The night of celebration hosted in the new Lacoste Flagship located at 575 5th Avenue, had in attendance the brand’s ambassador Pierre Niney and Creative Director Pelagia Kolotouros alongside a host of talents including Joan Smalls, Ella Emhoff, Tina Leung, Tyrod Taylor, Kit Price, Jordan Rand, Gavin Casalegno, Antoni Porowski, Levi McConaughey, Reece Feldman, and Interview Magazine’s Editor-in-cheif Mel Ottenberg.

Guests had the chance to explore the brand’s new home, which is a unique immersion into the elegant world of the Crocodile whilst they enjoyed entertainment from DJ Amrit and headliner DJ Benji B alongside dedicated French-infused & NY-inspired food and beverages. Both were carefully curated for the evening with Lacoste partnering with renowned mixologist Arley Marks for an assortment of bespoke cocktails and  Phamily First Founder and Creative Director Julien Pham, who gathered a team of emerging NYC-based talents to craft a tailored offering of light bites and pastries.

Image credit: Matteo Prandoni/BFA