Kaia Gerber celebrated the launch of the “KARL LAGERFELD X KAIA” collection during NYFW. It was held at the KARL LAGERFELD SoHo store, where over one hundred fans joined to see Kaia and shop the new collection; some guests also enjoyed a personal meet-and-greet with Kaia and received a collectible poster signed by her. 

Kaia arrived at the event in a striking double-decker bus, which is covered with campaign imagery and continues to tour New York City. Guests further enjoyed branded lollipops, ice cream and an Insta-ready photo booth.