As a headline sponsor of the 2015 Coachella Valley Music and Arts Festival, SEPHORA COLLECTION’s BEAUTY PATIO featured a DIY Beauty Bar that allowed guests to have targeted festival centric beauty experiences like Contouring and Metallic Tattoo and Electric Liner Face and Body Art using our premium Sephora Collection product and expertise.  Guests were also invited to enjoy a Sephora Collection Fiber Mask around the Fiber Mask Fire Pit, share a photo of their look in our digital photo booth and use #SephoraCoachella on instagram to win a prize at our incentivized Instagram Vending Machine.