The Cinema Center, a popular hotspot for film festival hospitality, returned to Austin, Texas to host its annual three-day, three-night pop-up during the South by Southwest Film & TV Festival. Owned and produced by the Hollywood Event & PR Agency Roxstar Entertainment, the Cinema Center planned an ambitious six-event run of red-carpet premiere parties for the biggest films of the festival, along with a three-day Collider Media studio held during the opening weekend. This program was supported by sponsoring brands Bloom Nutrition, Peroni, Hendrick’s Gin, and Collider, and took place at a private venue next to the prestigious State Theater, the main red-carpet theater of the festival in downtown Austin, TX.

Films that premiered at the Film & TV Festival and were celebrated with the official premiere party at the Cinema Center include:

• The Threesome - starring Zoey Deutch, Ruby Cruz (from Mare of Easttown), Jonah Hauer-King (from The Little Mermaid)
• Duplass Brothers Productions party for their two films, The Baltimorons and Magic Hour, hosted by Jay Duplass and Mark Duplass, along with cast members Michael Strassner, Liz Larsen, Olivia Luccardi, Daveed Diggs, Katie Aselton, Brad Garrett, and Susan Sullivan
• The Dutchman - a film by Andre Gaines starring Kate Mara, Zazie Beets, Andre Holland, and Aldis Hodge
• We Are Storrer -  a film by Michael Bay
• American Sweatshop - starring Lili Reinhart, Daniela Melchior, Jeremy Ang Jones, Josh Whitehouse, Tim Plester, Christiane Paul, and Joel Fry
• We Bury The Dead - starring Daisy Ridley, Brenton Thwaites, Mark Coles Smith, and Matt Whelan
• The Surfer - starring Nicholas Cage, Julian McMahon, and Nicholas Cassim

Image credit: Lu Chau/Photagonist