Dixie, Marc and Heidi D'Amelio attended Natural Products Expo West to celebrate the new flavors of their Be Happy Snacks popcorn brand, launching Birthday Cake and Sweet & Salty flavors at the largest CPG food and beverage trade show of the year.

Be Happy Snacks had its isle filled with fans, showgoers and attendees eager to meet the family, try the popcorn, and take selfies with the self-proclaimed first family of TikTok. Influencers and talent such as "shirtless chef" Gianluca Conte, and nearby Exhibitors Oliver Trevena and Vanessa Hudgens who appeared at their Caliwater cactus water booth, as well as others on hand at the show that day like Jennifer Garner, Maria Shriver, Arod, Gary V, Chrissy Tiegen, Top Chef Spike Mendelsohn, producer David Weintraub with daughter Stevie Weintraub, Author Michael Politz, and more all filled the expo with excitement.

This comes along with the news that Innovative snacking leader SNAX-Sational Brands and D’Amelio Brands have announced a groundbreaking licensing agreement for Be Happy Snacks, in a newly formed partnership. Along with the D'Amelio family was Snax-Sational brand CEO Mike Hagan and co-founder, Frank Florio.

Image credit: Bobby Rachpoot