Coach celebrated the opening of Life Coach, an interactive pop-up, in New York City’s SoHo neighborhood. Inspired by the brand’s vision of inclusive luxury, Life Coach invites guests to explore four interactive spaces designed around the themes of creativity and self-expression. Created in collaboration with visionary set designer Simon Costin, the playfully surreal experience includes tarot, games, art, live performances and DJs curated to heighten the senses and lead guests on a journey of self-discovery.

Guests were able to experience each of the interactive rooms, with music sets by DJs Stretch Armstrong, Quest?onmarc and Jubilee, live graffiti by artist WhIsBe and a performance by the BKSteppers. Notable guests in attendance included the brand’s Creative Director Stuart Vevers, CEO & President Joshua Schulman, Tapestry, Inc. CEO Victor Luis, Bria Vinaite, Joan Smalls, Ne-Yo, Sheila E, Jon Batiste, Luke James, Paloma Elsesser, Soo Joo Park, Londone Myers, Diggy Simmons, Cara Santana, Angel & Dren, Kodie Shane and Vanessa Hong.