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Opening of Armadillo & Co Los Angeles Flagship
Armadillo & Co USA | Los Angeles, CA
  • Armadillo & Co Co-founders Jodie Fried and Sally Pottharst
  • Jodie Fried and Guest
  • Guest
  • Specially commissioned tree installation by LA-based artist Pontus Willfors
  • Guest
  • Guests
  • Guest
  • Guests
  • Armadillo & Co Co-founder Sally Pottarst and Jodie Fried (far right)
  • Guests
  • Cinematographer Greig Fraser and Jodie Fried, Armadillo & Co Co-founder and Creative Director
  • Guest
  • DJ Oli Benz
  • Outdoor Atmosphere
  • Armadillo & Co Co-founder and Creative Director Jodie Fried with Guests
  • Cinematographer Greig Fraser (far right)
  • Mallery Roberts Morgan of LA LA Magazine and dog
  • Exterior of Armadillo & Co USA

Armadillo & Co celebrated the grand opening and US debut of Armadillo & Co’s Los Angeles flagship in style. It was an evening of Australian hospitality featuring a specially commissioned tree installation by LA-based artist, Pontus Willfors. Food and Beverage were provided by Bird In Hand Winery, Four Pillars Gin, Pharmacie and Room Forty. 

Guests included: Cinematographer Greig Fraser, Film Directors Rupert Sanders, Mark & Mandy Molloy, Louis Vuitton Client Relations Director Olimpia Garabet, Costume Designer, Nicola Dunn, Justine Schneider, Set Designer Egan Gauntt, Fernando Bracer of Kelly Wearstler, Patrick Maziarski of A 1000x Better, Jeremy & Katinka Somers of We Are Handsome, Brady Tolbert and Melanie Burstin of Style By Emily Henderson, Inteior Designers Bronwyn Poole and Ginny Macdonald, Artists Carrie Jardine and Laura Knight, Cheryl Humphries & Mike McMullen of Arms Studio, Christien Waters and Colleen Barnhill of Goop, Edie Cohen of Interior Design, Mallery Roberts Morgan of LA LA, Ingrid Schmidt of The Hollywood Reporter, Photographer Tessa Neustadt, Nicola Foster of Tourism Australia and Scotti of GARDE.

Images courtesy of Stefanie Keenan


Contact: The Consultancy PR Los Angeles
  • Armadillo & Co Co-founders Jodie Fried and Sally Pottharst
  • Jodie Fried and Guest
  • Guest
  • Specially commissioned tree installation by LA-based artist Pontus Willfors
  • Guest
  • Guests
  • Guest
  • Guests
  • Armadillo & Co Co-founder Sally Pottarst and Jodie Fried (far right)
  • Guests
  • Cinematographer Greig Fraser and Jodie Fried, Armadillo & Co Co-founder and Creative Director
  • Guest
  • DJ Oli Benz
  • Outdoor Atmosphere
  • Armadillo & Co Co-founder and Creative Director Jodie Fried with Guests
  • Cinematographer Greig Fraser (far right)
  • Mallery Roberts Morgan of LA LA Magazine and dog
  • Exterior of Armadillo & Co USA
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