The NFL came to New Orleans-based creative marketing agency PETERMAYER for some help giving its Opening Night events a little of that New Orleans sparkle. On February 2nd, the agency produced the first official Super Bowl LIX week event, a second-line parade where The Lombardi Trophy traveled through downtown to Jackson Square where it was loaded onto a FedEx truck and delivered to the Ceasar’s Superdome. 

On February 3rd, the agency worked with local crafters from Nola Craft Culture to create signature “throws” to hand out at the Monday event.

Images courtesy of PETERMAYER