Target and Hunter hosted The Ultimate Family Festival to celebrate the launch of Hunter for Target. The festival, which was open to the public, featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Throughout the day, guests enjoyed a lineup of live musical performances by OneRepublic, Charlie Puth, DJ Questlove, Charli XCX, Troye Sivan and Kitty Cash, as well as shopped the collection.

Notable guests included Actress Tiffany Haddish, actress Anna Kendrick, actress/singer Hailee Steinfeld, actress Jenna Dewan Tatum, actress Kate Bosworth, TV personality Cat Deeley, band OneRepublic, singer Charlie Puth, DJ Questlove, singer Charli XCX, singerTroye Sivan, DJ Kitty Cash and more.