kate spade new york welcomed the first day of Spring and celebrated the season’s new arrivals with Bloom Bloom - an experiential, immersive event at the brand’s Rockefeller Center boutique. With a focus on florals, guests enjoyed themed cocktails and cookies, as well as in-store activations to kick off the spring season in style.

kate spade new york partnered with three New York artists who created one-of-a-kind, personalized illustrations on the brand’s best-selling handbags – including the iconic sam bag, recently re-issued in honor of the brand’s 25th Anniversary - and small leather goods during the event.

Attendees included Kate Bosworth (actress, The Long Road Home, Nona), Kate Mara (actress, House of Cards, 24), Victoria Justice (actress, Man with a Plan, Victorious) Danielle Kroll (artist), Brian Kaspr (artist) and Emily Isabella (artist).