Gansevoort Meatpacking, the iconic luxury hotel anchoring New York City’s historic Meatpacking District, has announced the appointment of Rachel Harrison Communications (RHC) as its public relations agency of record. The award-winning communications firm will oversee national and international media relations, strategic storytelling, and brand positioning for the property as it enters its next phase of growth.
The partnership comes at a pivotal moment for Gansevoort Meatpacking following the hotel’s recent $40 million renovation and continued evolution as a leading downtown lifestyle destination. With a renewed focus on culinary innovation, design-forward accommodations, and culturally driven programming, the hotel is poised to further strengthen its position at the intersection of art, dining, wellness, and nightlife in New York City.
Located at the corner of Ninth Avenue and 13th Street, Gansevoort Meatpacking has long been a cornerstone of the neighborhood’s renaissance. The 185-room, design-forward hotel offers a year-round rooftop with a heated pool and skyline views, a dynamic collection of dining concepts, and a discreet private members club, Seven24 Collective, all just steps from the High Line and the Hudson River. Surrounded by cultural landmarks including the Whitney Museum of American Art, Chelsea Market, and Little Island, the property is deeply rooted in art and design, bringing together the creative vision of founder and hotelier Michael Achenbaum, creative director Olivier Weppe, Duncan Miller Design, and Gidich + Sepúlveda Architecture.
Seasonal programming and experiential offerings will also play a key role in the hotel’s forward momentum. This February, Gansevoort Meatpacking offers Love Letters to New York, a Valentine’s Day package designed to celebrate romance through a sense of place. The experience invites guests to slow down and reconnect through thoughtfully curated in-room details centered on the timeless art of letter writing, paired with intimate dining moments across the property and access to the hotel’s most iconic spaces - from the rooftop to its members-only venues - reinforcing Gansevoort’s appeal as both a romantic escape and a lifestyle destination for locals and visitors alike.
Food and drink remain central to the Gansevoort experience. The hotel’s ground floor is anchored by Coffee + Cocktails, a European-inspired café bar, and a forthcoming culinary concept. Above it all, the iconic Gansevoort Rooftop remains one of New York City’s most coveted year-round escapes, home to a 45-foot heated outdoor pool reserved exclusively for hotel guests and Seven24 Collective members. Guests can also experience Saishin, the hotel’s sky-high, low-lit omakase and à la carte sushi concept, delivering an elevated dining experience high above the city streets.
Within the hotel, Michael Achenbaum and co-founding partner Sean Largotta have also launched Seven24 Collective, an exclusive private membership club offering co-working spaces, access to the rooftop pool and 24/7 fitness center, and DIMES, a 1970s-inspired subterranean speakeasy complete with retro bowling lanes, a cocktail lounge, and private karaoke. Members enjoy a robust calendar of programming across wellness, culinary, art, and culture verticals, from jazz and comedy nights to leadership panels, mixology classes, LVMH-led wine and champagne tastings, and rooftop yoga.
Wellness is thoughtfully woven into the guest experience, balancing advanced technology with a calm, design-led atmosphere. All 185 rooms feature in-room Lululemon Studio fitness mirrors with access to thousands of streamed workouts, while personalized stretch sessions and massages can be arranged on demand. The hotel’s light-filled 24/7 fitness center is equipped with Technogym equipment, Peloton bikes, free weights, and an infrared sauna for post-workout recovery.
RHC will lead media relations efforts highlighting the hotel’s continued evolution, from its immersive art and design sensibility to its culinary ambitions, wellness offerings, and cultural relevance within the Meatpacking District.
With offices in New York City, Los Angeles, and London, Rachel Harrison Communications brings deep expertise across luxury hospitality, food and beverage, and lifestyle branding, making it a natural partner as Gansevoort Meatpacking looks to expand its reach across key domestic and international markets.
