Lily Chapman hosted an intimate launch event for her brand, Elizabeth Bay, in Los Angeles. Guests joined Lily for an evening of self-care with drinks, crafts, a charm bar, gifts and small bites at The Line Hotel.

Lily is an unfiltered it-girl, fashion lover, and the internet’s favorite over-sharer with a million+ loyal followers who live for her wild travel stories, bad Hinge dates, and deeply relatable meme content. She’s refreshingly real in a world that’s anything but—and now she’s channeling all that energy into her first brand: Elizabeth Bay. Part curated vintage, part original designs, Elizabeth Bay is all about statement style that doesn’t take itself too seriously—much like Lily herself. Think: playful jewelry, cool-girl apparel, and merch that makes you say “Wait, I need that.”

Image credit: Lauren Hyun